Where do you direct your traffic?
You created your content; now you have to send them somewhere - and that is usually a webpage. Your online destinations have to have a purpose; they need to have a clearly defined offer, sense of direction, and contain fresh content that will keep visitors engaged and encourage them to take action.
Here is a sampling of pages that I have worked on:
New tools to advance capabilities
I have recently been introduced to new tools to support a better online experience for our customers - Adobe Experience Manager and Kibo/Mozu. Often, I am one of the first to adopt and try out new tools.
Landing pages
These are typical examples of AEM landing pages that we use as part of a integrated campaigns, featuring one or several products. As the strategic marketer, I provided the content and images used; development was completed by a contract resource. Prior to AEM, I created similar pages through Wordpress.
Custom estore
Here is an example of a custom estore for a conference that I created myself. I try to leverage this tool for times in which we do not have a sales representative available at a conference or if a customer/society would like a custom store for their own constituents.