Wonder what a content house is?
It is a content-based, lead-generating tool that can nurture and deliver MQLs directly to sales.
Welcome to the Virtual Anatomy Center - anatomical.com.
Gated Content
All visitors are required to register. By registering, they have unlimited access to the content, can interact with peers and can save content.
I created this content portal to:
- Drive brand awareness as a leading provider for Anatomy & Physiology solutions
- Provide a unique, community experience for like minded people using relevant content
- Attract and pre-qualify leads for sales - providing the reps with recommended products based on content the visitors accessed
- Help increase product usage among existing customers
If you are interested in learning more about the results, feel free to connect with me.
Flexible Platform
The platform was hosted by On24; I was trained to be the administrator. I created the original site map, managed the content, tracked usage, and passed leads to sales.
Interactive, Live and OnDemand Content
Content was mainly provided from our publishing partners, as well as generated in house materials. I tagged the content by product, purpose and category - making easy for users to find content that appeals to them. The initial content set included: Webcasts, Demos/Tutorials, Product Information, E-Books, Case Studies, Testimonials and Marketing Tools.